John Doe is a 27 year old northampton-born singer/song-writer. His music and songs have won the hearts of Gen Z the world over. With tracks like 'Demons', 'My Version of Events' and 'Karma's a b***h'. Influenced by his abuse filled childhood, the tracks have caused thousands of more people to com forward in the fight against mental illnesses and the stigma behind it. Viewed as a 'modern revolutionary', especially when it comes to combating mental health awareness. Script for Vids: 1 - Hey guys, just wrapped up production on the new album, coming your way soon, keep an eye out. Later guys 2 - hey everyone, new music video coming up for ______, its personally my favourite so far, go show it some love. 3 - hey all, just on the set of ______, looking really good and on schedule, talk soon.
Moodboard This moodboard connotes and illustrates the themes that I hope to include in my music video - should all go to plan - themes of suicide, emotional and physical pain with a 'sprinkling' of self-help that the protagonist hopes to achieve.
Statement of Intent Product 1: My music video will rely heavily on mise-en-scene as it contains a messy bedroom connoting the idea that the protagonist has given up caring and the mess also acts as a metaphor for the protagonist's unstable and 'all over the place'. The editing also plays a large part as the VHS static adds to the idea of it being an insight of a someone struggling with mental health, the fake gun and ending also represents and links to the statistic at the start of the music video highlighting the threat of suicide. The video also appears to be in a loop, thus illustrating the seemingly endless cycle of suffering. The music video also draws on some conventions from artists associated and signed with Warner Music Group. The use of the artist in the video, but not necessarily in a performance type music video, mimics the style of videos used by Hayley Kiyoko, especially in the 'What I Need' music video. The targeted audience in the age group of 16-2...
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